Let Geo Create Says:
Let’s think that you are a lawyer; you would ask your clients to send their documents to your office. How does it get delivered to you?
- Your clients put their documents into an envelope which your address is written on.
- He/she goes to a post office and leaves it there.
- A Postman collects it and delivers it to you.
Let’s have a look at the process again where I put in bold. The most important thing that the client needs in order to deliver the document to you is your address, a post office and a postman. If any of them is missing, it will be lots of trouble to deliver it.
Having your email hosting is the same as setting up your own email address, postman and post office. Your own email hosting collects and saves your emails in your online space for you and delivers them to you. Also, you can send an email out to your clients through the service.
You can say..
Let Geo Ask:
Does your business email address have to match your domain? Can you use a ‘free’ email like Gmail and Hotmail for my business email?
If you consider your business as a professional, I suggest that your email address matches with your domain. Let’s think that this time you are the client of the lawyer. You meet your lawyer and are expecting to receive a letter from him/her. Finally, you receive the letter which is from a different address to where you visited before. Are you going to be trust the letter, if it is from the different address?
Much research says that using your email which is sent from your domain helps to build your customer’s trust from the start. Also, it helps to raise your brand awareness. When people send emails to you, they type your email address which reminds them of your website. Consequently, they could check your website out.
Additionally, when you are planning to send out email campaigns about your products or services to your clients, some email campaign providers block you to send using your ‘free’ email address which prevents it from reaching your clients or customers. Talk with your web designer or contact me to create your own email address.